Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website and blog through organic search engine results. You might think of a search engine as a website you visit to type a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to web pages and information that could potentially answer your question. That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google, Yahoo, Bing (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. That’s all the SE (search engine) of SEO. And optimization – is where the people who write all that content and put it on their sites are guessing that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see. Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length (by making use of SEO tools) to pointing internal links at pages you’re proud of.
Here’s how it works: Google, Yahoo, Bing (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. That’s all the SE (search engine) of SEO. And optimization – is where the people who write all that content and put it on their sites are guessing that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see. Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length (by making use of SEO tools) to pointing internal links at pages you’re proud of.
